We’re on a mission to create distinctive, personal products that inspire, equip and enable you further in your wellness routines.
To inspire, equip and enable you further
From your daily fitness routines, to your weekend break at the beach, our Everyday Towels are designed with made with you in mind.
Move freely and easy with a textured grip surface, optimised for a slip-free wet grip
Highly absorbent microfibre top side that dries fast to keep you fresh
A velvety soft and durable piece that is perfect for sand, grass, or just simply on your mat
A hassle-free solution to make way for your daily hustle
Designed by artists
We work with artists from around the world to create distinctive, personal prints to bring a fresh touch to fitness
The mindful routines we love, and the community we surround ourselves with.
Our launch campaign
We photographed real women doing their own mindful routines, in their form and practice that they love. Our campaign represents this journey of discovery from all walks of life, through various seasons - finding these mindful routines that unite us all together.
Welcome to #itiswellactive
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